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Fable & Mane: Hair & Body Mists Launch Event (Press + Influencer)

Project type

Event

Date

March 2026

Location

NYC

Role

Lead Event Execution and Impact Analysis

Led Fable & Mane's launch event (press and influencer session), for the new Hair & Body Fragrance Mists. Mists went on to sell-out in Sephora within the first month of launch.

Influencer Event directly generated $73.8k in Earned Media Value (EMV), equivalent to the cost of organic ad exposure.

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