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MALAI x Fable & Mane Pop-Up

Project type

Event

Date

May 2026

Location

Brooklyn, NYC

Role

End-to-End Execution (Brand Side)

Fable and Mane's first public pop-up of 2026, in partnership with Malai at their Scoop Shop in Brooklyn.

Working with the Malai team to curate a trio scoop of delicious flavors, taking you through an experience of Fable & Mane's newly launched Hair & Body Fragrance Mists; and hosted our advance press preview with the Malai team.

Sampling was available all weekend, and the mists sold out at Sephora within a month of launch.

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